Joyce Charat was born and raised in Nice, France and was a competitive skateboarder as a kid. Filming this world brought her to Los Angeles where she earned a BA in Photography from ArtCenter College of Design. She's now a professional photographer and director.

Joyce loves the freedom she has behind the camera. She finds inspiration everywhere- a word, a look, a mood, a song. Whether it’s still or live action, she loves to explore motion. She uses unusual angles, color and strong graphics to tell her story, and likes to make her talent look badass and edgy. To her, it’s all about freedom and confidence.

Joyce employs an outside-the-box storytelling technique that's attracted multiple high-end clients, including: Jimmy Choo's co-founder, Tamara Mellon, Nylon, Pap, Lucy's Magazine and many more.